“Hey, big spender, are you really a hot contender?”
I’m a huge fan of a certain quality brand of straightener and whether consciously or not, am always comparing any straighteners I review to my go-to brand. I’ll hold my hand up and say that Izutech is not a brand I have even heard of before so I approached this review with a certain amount of trepidation. It has a fairly weighty price point so surely that makes it a hot contender for being a brilliant pair of straightening irons?
Big plates, better portions?
We all know what bigger plates mean – more food, or to metaphor this into a hair styling review, bigger plates should mean more ease of styling. The Izutech KTX 450 LT Pure Titanium Digital Flat Iron is proud of its not just wider plates, but longer plates too. My hair is not an easy beast to tame with it’s thicker than thick consistency and damaged ends, but these bad boys managed to get a lot of hair into one pass. This is a huge bonus for me and as the results were pretty impressive from attempt 1, my perception of the Izutech was already on the up. In fact, if I was to be hand on heart honest, the results were better than my ‘best’ straightening irons.
You know when your tummy does a flip because you love something? Well the Izutech did just that – cross my heart, hope to die, if I ever tell a lie. Was it that I actually had found a straightener to rival my precious preferred brand? Wider plates mean that as you can fit more hair into each pass that results are quicker, and for more, the results were more even too. I sometimes have to go over my hair again as I’ve missed a small section out, but these definitely made things easy.
I know that sounded a bit like a sneeze, but the power of Titanium is made out in marketing terms to be as powerful as a sneeze (in case you are interested a sneeze may produce exit velocities in excess of 650 miles per hour). Now I have previously been a bit on the fence when it comes to Titanium, but actually the Izutech KTX 450 LT Pure Titanium Digital Flat Iron has been a bit of a revelation.
Previously with other Titanium infused irons I’ve had mixed results, but with the Izutech at last I could see what all the fuss was about. My hair looked healthier whereas usually even if I get a good straightening result, I never get the enhanced shine/health look that many brands of straightening iron bang on about. I keep saying that my hair is a bit dull anyway due to damage, years of coloring and bleaching, years of strong meds and not great health, so to get a result with added shine was actually quite emotional for me. Thanks Izutech!
Black is Black – I got my baby back
With apologies for the reference to the 1970’s song lyrics, especially if you are of a generation where the 1970’s are like AGES ago, there’s something about a pair of black straightening irons that I really like. To me, the understated look is quite classy, but also I work on the theory that if a brand don’t feel the need to bling the color up, then it means two things -:
- They feel confident enough in the straightening iron’s performance that there is no need to make it stand out on a shelf.
- The company are investing the real money in the technology and performance, NOT superficial looks.
As well as a really nice look, the Izutech KTX 450 LT Pure Titanium Digital Flat Iron has another interesting feature. The outer ‘shell’ has a DuPont construction which basically means that if the unit gets really, REALLY hot, it won’t warp. Now I’ve never actually heard of a unit that DID warp, but maybe it is a manufacturing issue Izutech KTX 450 LT Pure Titanium Digital Flat Iron that us mere mortals never knew about. To be honest, it doesn’t impress or interest me, but it’s there anyway.
Or maybe that should read use your digits to dial up the temperature, as the Izutech has a cute little inner dial to control the temperature. On an average pair of straightening irons this wouldn’t bother me, but it’s amazing how when you like the performance of a straightening iron, suddenly you think that the dial feature is the bees knees.
The dial goes from 250-450 degrees Fahrenheit, with the upper limit being pretty standard nowadays for the maximum heat. I doubt that things can get much higher than this to be honest without risking damaging hair but 450 should get through even coarse heads of hair.
And the dial is a nifty little thing that is easy to use and easy to control. Backed up by the digital display which is another much appreciated feature, it just cranks up the functionality of the straightening irons as well as it’s believability as a premium product too.
So PROS and CONS – I’ve sort of hinted that I’ve enjoyed using it, but is that enough to secure a positive outcome?
PROS – the wider and longer plates are superb and produced great results on even my manic mop, titanium technology made my usually dull looking hair shine, the dial and digital display were really useful when on a product that really works, nice looking straightening irons that exude class.
CONS – the warp technology sounds effective but actually do we really need it, high price tag means it is beyond the affordability level for some people but it is worth it.
Well what can I say – I LOVE, LOVE, LOVE the Izutech KTX 450 LT Pure Titanium Digital Flat Iron. I actually didn’t expect to, but I am definitely going on the record to say that they are on a par with my previous favorite premium brand’s straighteners. I am going to use both, but will not be surprised if I end up using the Izutech as my ‘go-to’ pair of straightening irons.