Rusk RSK686/RSK732 Str8 Iron Review

“Take baby steps to hair straightening perfection”


There was absolutely no way that I was going to get through writing a review for the Rusk RSK732 Professional Str8 Titanium-Infused Ceramic Flat Iron without succumbing to a bit of word play with the word ‘Rusk’ so I’m getting it out of the way early. With a rusk being an iconic baby finger food that was very popular a generation ago, will the Rusk RSK732 Professional Str8 Titanium-Infused Ceramic Flat Iron become a famous straightener of our time, with the next generation reminiscing on just how good it was ‘way back when’?

Smooth Operator

Much is made in the world of Straighteners marketing hype about plates and, of course, as the main attraction, so there should be. The latest buzz is all about titanium, with this Rusk model being ‘infused, with titanium. So should you enthuse about the titanium infuse?

My hair is increasingly dry as I get older and due to damage and breakage, unless I use a straightening iron on it, I literally look like the proverbial bag of spanners. To put it simply, I need a bit of a miracle when it comes to my straighteners.

The Rusk gave me good results. In fact, the first time I used it on a portion of hair at the side that has a habit of flicking it, I had to do a double take. It was amazing. But. When I used it on more layered sections that admittedly need the split ends trimming, it struggled to do anything with the ends – and I am meaning anything. Now I have admitted that my hair needs split ends sorting, but other straighteners have made a better job than these. Maybe for hair that is in a much better state than mind would produce a much better result and indeed, if you check out other reviews, a fair few users truly do enthuse about the infuse, but I’m just left a bit neutral I’m afraid.

Hello Gel-lo

When people think about gel in connection with hair, they instantly think of the styling product, and if you’re of a more mature age, may even think of cheap plastic pots filled with transparent green slime. But the Rusk RSK732 Professional Str8 Titanium-Infused Ceramic Flat Iron is having none of that 1980’s stuff, as gel here refers to sol-gel technology. But what actually is sol-gel technology? Well to put it bluntly, I have absolutely no idea, but what I do know is that the idea is that it makes it easier for your hair to pull through the straightening plates.

Now call me a cynic, but as we have come so far in terms of technological advancements in straightening irons that actually I now expect any pair of straighteners to come with this as standard. In fact, I don’t expect it to be touted as a feature that I should be getting excited about. It’s as if unless it is listed as a feature, I should expect my hair to get tangled in the straightener as if that’s the norm. Let’s be honest, when we are ironing clothes do we expect the iron to get a little stuck and create a burn mark as if that’s just how it is? NO!!! That being said, yes, my hair did go through the plates smoothly – as it should – it’s a straightening iron.

Easy, peasy, lemon squeezy

I am a girl who appreciates the simpler things in life (you should meet my husband) and electronic gadgets that are easy to use please me. Not only am I busy, very busy, but also my mind has been a little frazzled from years of strong meds. This isn’t an excuse for my lack of ability to work out complicated things, but just a fact. So I like my straightening irons to be easy to use and deliver superlative results. For me, this is where the Rusk RSK732 starts to impress.

The buttons are easy to use and the super, duper digital display means you know what temperature you’re at – I’m a real fan of a digital display as it makes me feel all hi-tech so I’m loving this element of the Rusk. Other people have moaned about the fact that the temperature resets each time you switch it on but I expect this. When I get in my car I don’t expect it to turn left as I turned left into my drive. When I put my oven on I put the temperature on again. I just don’t see the problem.

Could a pair of straighteners cause you to have a meltdown?

Well hopefully not, but the Rusk RSK732’s have no automatic shut-off – dramatic pause – I can actually hear a stony silence from the readers of this review. Yes, we all now kinda expect straighteners to come with this feature, and even though we are highly unlikely to need it, the fact that it isn’t there does make me feel a little nervous. In fact, it’s one of those things that I will be worrying so much about leaving the straighteners on, that I will accidentally leave them on even though usually I am meticulous about these kind of things. It’s a bizarre fact, but then I do think it is bizarre in this age of technology for a manufacturer to leave this feature out. It annoys me – deeply.

So you will probably now be able to confidently guess what one of the cons of these straighteners is, but here’s the rest too.

PROS – nice looking straighteners with a professional vibe, digital display is a hi-tech winner for me, hair glides through the plates really well

CONS – NO AUTO SHUT-OFF!!! & Average straightening results on damaged hair

So do I actually like the Rusk RSK732 Professional Str8 Titanium-Infused Ceramic Flat Iron? Well actually yes – the review probably makes things sound a bit more negative than they were when using the straighteners. But I wouldn’t buy them – sorry, they just weren’t for me.

Turboion Croc Classic Straightener Review

“Hopping and Bopping to the Crocodile Rock”

Woah! If you ever wanted a set of straighteners to mess with those eye to brain visual messages then this is it. Straightening irons are meant to be – well, er – straight are they not? Well not the Turboion Rbb Croc Classic Straightener with its unusual shaping, but quirky looks or not, are they actually all about the alternative shape, or is there also a nifty pair of ironing plates underneath that mis-shapen exterior too?

Beauty comes in all shapes and sizes

Yes, just as your Mother told you, beauty comes in all shapes and sizes. Whilst my temptation with any review is to perhaps go for the actually straightening results first, there’s just no getting past the difference in shape with these and as it is the dominant feature, let’s go for it.

Firstly, do I like the look? On first appearances personally it’s a no from me. On looks alone, they look heavy, and those pointy bits in all honesty look a bit sharp. They conjure up visions of those raised bits cutting into my finger joints and it the straightening irons being ultra-hard to hold.

But, hang on…did your Mother not also say that beauty is skin deep and warned you to not to judge a book by its cover? Well with that in mind, when you actually hold these it is a whole different kettle of fish. I have dexterity issues and without boring you with the finer detail, I live in severe pain so lifting straightening irons to my hair as well as manoeuvring them to style is not easy, with some days being worse than others.

These were amazing – I would go so far as to say ergonomic perfection..ish. This was helped also by the fact that they had a comfortable soft grip too. The ability to be able to hold my straightening irons this easily very definitely enhanced my styling ability. But why an ish? These are quite a slim iron. Again, for me with my issues they were too thin but that would probably not be a problem for others and could actually be a positive but I am sure you will know what is best for you.

Finger clickin’ heat

Today’s straightening irons are all about instant heat and the Turboion Rbb Croc Classic Straightener clearly wants that to be a major selling feature. My thick, coarse, damaged etc hair likes a lot of heat to make it do as it’s told and my body does not like to be kept waiting. These heat up impressively quickly meaning that I’m not having to be a master of multi-tasking, whilst admitting that this is actually a real skill of mine. Other reviews on the internet seem to say similar so well done Croc.

The Turboion Rbb Croc Classic Straightener is an actual mind-reader

Ok, it sounds like a sensational headline, but this is the first straightener I have come across that when you actually find a temperature that truly works for your hair, when you turn on your straightening irons the next day, it will remember that exact temperature. This feels like a huge bonus. But I stress feels. I’m a bit of a stresser and double-checker so for me, I don’t trust technology all the time and may be tempted to double check myself which kind of defeats the whole object I suppose. I like fiddly bits on my gadgets and like fiddling with it all otherwise what’s the advantage having it there? But that’s me…

Digga Digga Digga Dig The Digital

…But whether you like the memory facility or not, the digital display is a clear winner, with the use of the word clear being used intentionally. The display is very easy to read, being located on the top of the unit and a quick glance and you know exactly where you’re at – nice!

Straight as a strand of dry spaghetti

I like my hair straight – salon straight. I don’t want to look like a try hard who sat at home with her straightening irons trying her best but didn’t quite pull it off. I was really impressed at the result with these and actually surprised. As the straighteners are thin I suppose I made the mental assumption that the plates would be too but this is not the case. My hair passed through the Titanium coated ceramic plates easily and my hair is not the best condition as well as being mighty thick. Condition was definitely looking improved but hand on heart I have had better results from other straightening irons when it comes to shine.

One thing the Turboion Rbb Croc Classic Straightener’s did struggle with was curls. Admittedly my dexterity issues can get in the way but I feel it was more those pesky crocodile bumps that caused the problem. I just couldn’t get them in a good enough way to get the straighteners in a prime curling position. Sad. But true. I did manage a flick or two, but would say that if you are looking at the Turboion Rbb Croc Classic Straightener as a multi-functional styler then you may be heading for disappointment.

The review seems like a bit of a swamp full of crocodile highs and lows so let’s have a look at the Pros and Cons.

PROS – the croc style ergonomic shape is a really comfortable experience especially if you have dexterity issues, the plates produce a very straight straightening result, the ability to ‘lock-in’ your optimum temperature as it remembers it from last usage

CONS – curls are not great with this unit (this may be due to the ergonomic design), some people may not like the shape of the Turboion Rbb Croc Classic Straightener, no added extras like travel case
I do like these straighteners but would suggest that these are not for everyone at all. They do take a bit of getting used to and they don’t really rock as a multi-purpose styler. They are a higher price point and I’m just not convinced they are worth it, but at a slightly lower cost they’d be more of a winner.

Sorry, no Crocs on Amazon UK 🙁

ISA Tourmaline Professional Flat Iron Review

“Professional does it for more every time”

I admit I’m a bit of a sucker for marketing hype. I am also prone to taking things fairly literally. So if a straightener is happy to state that it is professional in the title, then I am drawn in to expecting that it will produce styling results that are pretty impressive. I know I’m not even remotely up to calling myself as good as a trained professional, but I would hope that the straightening irons would help me to achieve a look that’s superior to that obtained with a straightener that doesn’t have professional in the title. So after that jumble of words, it’s down to the nitty-gritty – does the ISA Professional Digital LCD Ceramic Flat Iron Hair Straightener deserve its name?

“Red – a world about to dawn! Black – the night that ends at last!”

OK, I’ve gone for lyrics from the musical ‘Les Misérables’ here but with very good reason, as there’s definitely nothing ‘miserable’ about the look of the ISA Professional Digital LCD Ceramic Flat Iron Hair Straightener.

My ‘go-to’ brand of straighteners come in matte black and in my head, my vision of the perfect professional pair of straighteners has that look or similar. Go to a salon and rarely do the stylists have luminous pink metallic ones, my theory being that if a pair of straightening irons are amazing, they don’t need fancy colors to do the talking. In fact, turn that idea on its head, and if straighteners have gone over the top on their looks, then I even start to think that they have something to hide.

The ISA Professional Digital LCD Ceramic Flat Iron Hair Straightener are one of the best looking on the market. I absolutely love them. Yes, my preferred ‘professional’ matte black look is there but it is interspersed with adorable red sections, and I do mean adorable. Even the plates are rocking the look – wow! As well as this stunning appearance, these were also a bit of an ergonomic hit, too. Due to dexterity issues, I need a straightener that wills me to hold it just as the manufacturer intended, and the ISA Professional Flat Iron Straightener does just that.

Shape, rattle and roll

The ISA Professional Digital LCD Ceramic Flat Iron has a shape that has clearly been well thought through – I have visions of team huddles, boardroom meetings and working lunches, seriously. It just seems to be the perfect size whichever way you’re looking at it. Not only does this help to produce superlative straightening results, but for the first time in a long while, I could flick and curl and produce results I was happy to leave the house with. This was very definitely down to the fact that the ISA Professional Ceramic Flat Iron has the rare ability to be suited for use by both left and right-handed people. With my dexterity issues, this was a dream scenario. Add to this a long swivel cord, and for the first time since childhood I was playing professional hair stylist.

Ceramic dramatic

Handsome though these straightening irons are, it’s all much ado about nothing if my hair ends up looking like I’ve delved into a trash can. Ceramic has long been the preferred straightener plate option and it definitely delivers here. It may sound an odd thing to say, but the plates are actually fully ceramic – we’re not talking ceramic-coated, ceramic-infused, ceramic-sprinkled here – and I think it is this that meant that my mass of thick and color-damaged hair was transformed once again into my crowning glory. Well OK, I admit, maybe not the desired just-walked-out-of-the-salon look, but hand on heart I was truly chuffed at the result. The plates glided through my hair with ease, with minimal passes necessary – I call that a good result! But in case that isn’t enough for you in a straightening iron, does the ISA Professional Digital LCD Ceramic Flat Iron Hair Straightener comes with any nifty little extras?

Lock it or lose it

You know when you get your straighteners to that optimum temperature but then accidentally nudge the button and it’s back to square one? Well have no fear, the ISA Professional Ceramic Flat Iron is here! I absolutely love the fact that you can lock your buttons into place, so never losing all those stressful minutes (OK, maybe seconds) spent trying to find the best temperature for your individual hair needs. In fact, I would go so far as to say that each and every pair of straightening irons in the whole world should have this as part of their basic set-up. Manufacturers please listen!

Raving about the neon

I remember the 1990s, when neon was a fashion must. And to bring that bang up-to-date, I’m happy to rave about neon in my straightening iron. The ISA Professional Digital LCD Ceramic Flat Iron Hair Straightener has a neon-lit digital temperature display, and as much as you may think ‘Ha! Why do I need that?’, once you’ve seen it you will understand my excitement. It just makes things a whole lot clearer/simple, and I love it for that.

Talking of love, will the pros and cons list show that I love this straightener or hate it, although I think it’s fairly obvious which way this will go.

PROs – love the two-tone look, especially the attention to detail on the plates; at last I got great results straightening and curling; this was by far the easiest pair of straightening irons to handle and maneuverer

CONs – oh my goodness, I simply cannot think of a single one!

I conclude this review by saying that I really don’t think you can go wrong with this pair of straightening irons. What I really like about them is the fact that every detail is done with the same care and consideration, meaning that everybody’s styling needs, however small, have been addressed. Thank you ISA!

Sorry Not available on Amazon UK or CA….

Onei MK-I Halo Flat Iron Review

“Carnival time if you are a ‘Brazilian’”

2018 Update, this model is no longer available!!

The Onei MK-I Halo Ceramic Flat Iron is different than the majority of other straightening iron reviews I have done as it is actually states that it is for use on hair that has had the Brazilian Keratin treatment done on it. Now for those of you who are not regular salon goers or are simply not aware, the Brazilian Keratin treatment is a bit like a perm in reverse – in other words it makes hair straight for a period of around 3 months.

Unlike other treatments that rely on chemicals to change the hair’s structure, The ‘Brazilian Blowout’ uses keratin to restore the hair to a state of health, shine and vitality which naturally looks straighter. Easy to manage and with frizz minimized, hair is soft, frizz-free, manageable and just like you’ve stepped out of the salon.

So with this fantastic treatment seemingly answering everyone’s straightening prayers, why should we need the Onei MK-I Halo Ceramic Flat Iron too?

The heat is on

Straighteners that heat up quick are a big plus for me – I’m a bit manic in my life, and work to the ethos that if you are awake and breathing, then use that time effectively. There is a whole psychological back-drop to why I am the way I am and I won’t waste the review space boring you with it, but suffice to say that I don’t want to waste any amount of time waiting for my straightening irons to heat up – it’s irritating at least, and while I’m tapping my fingers on the dressing table waiting for the straightener heat to crank up, I could have emptied the dishwasher.

The Onei MK-I Halo Ceramic Flat Iron gets rid of the problem for me and nowadays I think this kind of heating up time should be a standard feature. It is that important.

How low can you go?

Much is made of high heat when it comes to straighteners but not so much about low heat. If your hair is fine or prone to snapping, low heat can be a real bonus. The Onei MK-I Halo Ceramic Flat Iron goes as low as 140 degrees and this may well be how it earns its reputation as being a good straightener for the Brazilian treatment.

I’m no hair expert (just someone who wants my hair to look as if it’s been styled daily by an expert) but I’m thinking that a hair treatment that restores health, shine and vitality does not then want to be dried out by high heat, as well as hair that has had a straightening effect treatment would not need as much heat to get a good effect as you would on curly hair – simple. But any way you look at it, low heat is a much appreciated extra, although no good for my frizzy, thick mop.

As pretty as a picture

As I keep saying, and I’m sorry if I get boring, I like my straighteners to look nice. My reasoning behind this is as you need to leave your straightening irons out after use to cool, they do end up being ‘part of the furniture’ and adding to the décor. So as such, it is great if they look as if they are part of your bedroom ‘vibe’.

The Onei MK-I Halo Ceramic Flat Iron comes in a white-silver that manages to maintain the professional look despite not being matte black, although it hedges its bets a bit by having some black on the top too, but this is for grip and to prevent burning hands. I really love the different look as Onei haven’t decided to go all bling and choose metallic pink or purple to make them stand out.

Digitise your life

What also adds to the look is the side digital display although, of course, this is far more than a pretty addition. The heat controls being near it make it really easy to adjust as you are styling. This is reassuring as if I feel things are getting a little heated I want action to be taken straight away, not a few seconds later when my hair has been frazzled. I feel it is important to also say that the controls were easy for me to use. I have dexterity issues so this was a much appreciated design feature and made me fall in love with the Onei MK-I Halo Ceramic Flat Iron just that little bit more.

Last but totally not least

So I’ve gone on about a few nifty features but what about the actual results? I’ve considered having a Brazilian blowout but haven’t due to the ongoing cost and actually more so, finding the time. So I am looking at the Onei MK-I Halo Ceramic Flat Iron as an ongoing straightener just as any other. Firstly, the plates went through my hair very smoothly. This is a plus point by itself, but actually the results made me smile too. I actually got great looking hair at 400 degrees where as I normally need 450. For me this is a positive as I am getting superior results without being at the maximum temperature so in theory I still have a bit of heat leeway. However, this could also suggest that the straighteners heat is a bit higher than the display suggests so it’s a bit of a ‘styler beware’ warning too.

So to PROS and CONS

PROS – The low heat may not work on my thick hair but for others it is great to at last have an option that minimizes hair damage, very quick heat up time and I love the heat control position on the straightening irons, nice looking stylers that don’t go down the usual matte black or metallic bling route.
CONS – the heat seems to be a little high for the stated temperature, these are an expensive straightening iron
Looking at cost as a con, I actually do feel they are worth the higher than average price tag, but looking around the internet, and currently it is easy to get these at a much discounted cost. This makes them extremely brilliant value for money!

Sorry this model no longer available

Karmin G3 Salon Professional Review

“Karma, Karma, Karma Karmin”


Of we all love a good 1980’s classic, almost as much as we love a good play on words, so if the song lyrics of Culture Club’s ‘Karma Chameleon’ are true, do the Karmin G3 Salon Professional straighteners ‘Come and Go’? Are they like a chameleon by changing temperature all the time and creating inconsistent heat spots? And is it true to say that ‘ev’ry day is like survival’ or are these straightening irons simply a styling gadget that you can’t live without.

Well let’s crack on and see…

What a passion for fashion

Straighteners that look good, perform better – well actually of course not, but there is a mind-boggling kind of thinking that we assume items will perform better if they look good.

Well lucky for the Karmin it’s a darn fine looking thang, with all that black and textured detailing. If I didn’t know better, I would say that this set of straighteners had been designed to look like one Karmin’s competitors who are famous for their amazing results. But that’s just me being a cynic (even though they do REALLY look like this brand of straightener from a distance). However, moving on from that, the Karmin G3 looks like a quality item with a sleek, classy facade and as it is touted as a salon professional piece of kit, it also looks the part. I’m happy. In fact I’m even tempted to put the box on display.

Send your hair to the dry cleaners

Well of course not literally, but you know when you send your favorite clothing to the dry cleaning store and it comes back looking even better than when it was new? Well this is what it was like for me when I took my hair to the Karmin G3 store, speaking metaphorically of course! My hair has been damaged from years of applying hair dye (I started coloring when I was 13), taking some serious medication and an admittedly poor diet (I’m a painfully fussy eater). Add to this the fact that it’s thick and straight, and even my preferred pair of ‘go-to’ straighteners can’t make my hair look amazing. So I was actually surprised at the results I got here. Karmin sell these straighteners as salon professional and they live up to the hype. Search other reviews and it’s a similar story, so surely we can’t all be wrong?

Hooray, Hooray, it’s a holi-, holiday

I’m no international jet setter, but I work hard and do like that iconic annual vacation. I’ve tried taking travel straighteners that, apart from taking about 30 minutes of hard work to get a result that means that you don’t need to wear a bag on your head, are a bit like playing Barbie in my 40’s. And I’ve horror of horrors, even tried to go without – that was the holiday where my hair was tied up in a ponytail EVERY day and EVERY night.

But I’ll tell you what I want (what I really, really want) is to be able to take my own, fully-functioning and all singing and dancing straighteners with me. Simple. That’s all I ask. And I don’t think it’s a big ask to look and feel nice when you’re on vacation. So the fact that the Karmin G3 has a dual voltage setting means more to me than some other features. And the other advantage of this that isn’t often mentioned is that straightener’s costs can vary the world over.

For example, buy the Karmin G3 in the UK and you’re it’s highly probable that you’ll pay a comparative fortune than you would in the U.S. Of course if you live in the US, this is great, but what if you want to treat your best friend since birth a pair and they don’t live in the U.S.? Yes, I know it’s not an everyday situation that we will all appreciate, but actually what it says to me also is that Karmin are a company that cares enough to want to keep their customers happy, wherever they are, and that to me also means they will want everything about the straightener to be bang on.

Locomotor Mortis!

Now let’s get down to the magic behind these great results. ‘Locomotor Mortis’ in the world of Harry Potter actually is a totally irrelevant to this article curse that locks the legs of your opponent, but the Karmin G3’s magic comes courtesy of firstly, the fact that they have tourmaline covered plates which balance out the negative and positive ions present in the hair, restoring it to a neutral state which allows it to be healthy naturally. And the micro-porous technology and infrared heat means that the hair retains its moisture and looks shiny, glossy, full of vitality, and all because it actually is.

With straighteners having a reputation for drying the hair out and creating heat damage, it seems like technological advances are reversing that school of thought well and truly. So in Harry Potter terms, the straighteners ‘Impervius!’ – they repel water and encourage moisture to stay in the hair where it belongs. ‘Repairo!’ will help to repair any former damage that’s been done to the hair. And last but not least, ‘Rictumsempra!’ – ahh, maybe not that one – it means to tickle the opponent…

So is the Karmin G3 worth the premium price point?

PROS – does what it says on the tin by creating a professional salon finish with relative ease, nice looking piece of kit that looks like a serious piece of kit with even the packaging having a superior look, helps to keep the hair in good condition without the drying out that is often associated with straightening.

CONS – There’s been a few reports of intermittent power issues with the model (this is an issue with many straightener brands), be aware that Karmin’s claims of the product causing no damage to the hair is maybe a bit too bold as all styling products can cause some damage even if it is minimal

But weighing everything up, the Karmin G3 has messed with my mind, as I’m now thinking these may be better than my favorite brand…decisions, decisions…

Izutech KTX 450 Pure Titanium Review

“Hey, big spender, are you really a hot contender?”

I’m a huge fan of a certain quality brand of straightener and whether consciously or not, am always comparing any straighteners I review to my go-to brand. I’ll hold my hand up and say that Izutech is not a brand I have even heard of before so I approached this review with a certain amount of trepidation. It has a fairly weighty price point so surely that makes it a hot contender for being a brilliant pair of straightening irons?

Big plates, better portions?

We all know what bigger plates mean – more food, or to metaphor this into a hair styling review, bigger plates should mean more ease of styling. The Izutech KTX 450 LT Pure Titanium Digital Flat Iron is proud of its not just wider plates, but longer plates too. My hair is not an easy beast to tame with it’s thicker than thick consistency and damaged ends, but these bad boys managed to get a lot of hair into one pass. This is a huge bonus for me and as the results were pretty impressive from attempt 1, my perception of the Izutech was already on the up. In fact, if I was to be hand on heart honest, the results were better than my ‘best’ straightening irons.

You know when your tummy does a flip because you love something? Well the Izutech did just that – cross my heart, hope to die, if I ever tell a lie. Was it that I actually had found a straightener to rival my precious preferred brand? Wider plates mean that as you can fit more hair into each pass that results are quicker, and for more, the results were more even too. I sometimes have to go over my hair again as I’ve missed a small section out, but these definitely made things easy.


I know that sounded a bit like a sneeze, but the power of Titanium is made out in marketing terms to be as powerful as a sneeze (in case you are interested a sneeze may produce exit velocities in excess of 650 miles per hour). Now I have previously been a bit on the fence when it comes to Titanium, but actually the Izutech KTX 450 LT Pure Titanium Digital Flat Iron has been a bit of a revelation.

Previously with other Titanium infused irons I’ve had mixed results, but with the Izutech at last I could see what all the fuss was about. My hair looked healthier whereas usually even if I get a good straightening result, I never get the enhanced shine/health look that many brands of straightening iron bang on about. I keep saying that my hair is a bit dull anyway due to damage, years of coloring and bleaching, years of strong meds and not great health, so to get a result with added shine was actually quite emotional for me. Thanks Izutech!

Black is Black – I got my baby back

With apologies for the reference to the 1970’s song lyrics, especially if you are of a generation where the 1970’s are like AGES ago, there’s something about a pair of black straightening irons that I really like. To me, the understated look is quite classy, but also I work on the theory that if a brand don’t feel the need to bling the color up, then it means two things -:

  • They feel confident enough in the straightening iron’s performance that there is no need to make it stand out on a shelf.
  • The company are investing the real money in the technology and performance, NOT superficial looks.

As well as a really nice look, the Izutech KTX 450 LT Pure Titanium Digital Flat Iron has another interesting feature. The outer ‘shell’ has a DuPont construction which basically means that if the unit gets really, REALLY hot, it won’t warp. Now I’ve never actually heard of a unit that DID warp, but maybe it is a manufacturing issue Izutech KTX 450 LT Pure Titanium Digital Flat Iron that us mere mortals never knew about. To be honest, it doesn’t impress or interest me, but it’s there anyway.


Or maybe that should read use your digits to dial up the temperature, as the Izutech has a cute little inner dial to control the temperature. On an average pair of straightening irons this wouldn’t bother me, but it’s amazing how when you like the performance of a straightening iron, suddenly you think that the dial feature is the bees knees.

The dial goes from 250-450 degrees Fahrenheit, with the upper limit being pretty standard nowadays for the maximum heat. I doubt that things can get much higher than this to be honest without risking damaging hair but 450 should get through even coarse heads of hair.

And the dial is a nifty little thing that is easy to use and easy to control. Backed up by the digital display which is another much appreciated feature, it just cranks up the functionality of the straightening irons as well as it’s believability as a premium product too.

So PROS and CONS – I’ve sort of hinted that I’ve enjoyed using it, but is that enough to secure a positive outcome?

PROS – the wider and longer plates are superb and produced great results on even my manic mop, titanium technology made my usually dull looking hair shine, the dial and digital display were really useful when on a product that really works, nice looking straightening irons that exude class.

CONS – the warp technology sounds effective but actually do we really need it, high price tag means it is beyond the affordability level for some people but it is worth it.

Well what can I say – I LOVE, LOVE, LOVE the Izutech KTX 450 LT Pure Titanium Digital Flat Iron. I actually didn’t expect to, but I am definitely going on the record to say that they are on a par with my previous favorite premium brand’s straighteners. I am going to use both, but will not be surprised if I end up using the Izutech as my ‘go-to’ pair of straightening irons.

GHD Platinum Styler Review

“The platinum standard”

We all know the marketing hype now – anything labeled gold is THE BEST, nothing can be better! But then something better does come along. No need to panic, as there’s still platinum! Yes, luckily for products everywhere, platinum is now hugely popular in the jewelery world, and offers a step above the former ultimate goal, gold.

So if the GHD gold stylers were ACE, are the platinum ones that much better again?

Lengthy process

There was a time when an 8ft cord on a straightener was almost unthinkable. Surely it was too long? Others thought all their straightening dreams had come true, and when it comes to use in a professional salon, 8ft was a huge advantage as you could straighten, flick and curl AND get round the client’s head and chair at the same time – WOOHOO!

So hold your breath – the GHD Platinum styler comes with a mahoosive 9ft cord! And it swivels! This makes styling so much easier and you feel a master of styling control, even as an amateur. I doubt cords could get longer than this without becoming a major trip hazard or strangulation risk, but 9ft feels like perfection so straightening companies take note – forget cord length envy and stop at 9ft.

Make a wish

Now as a child, getting the wishbone out of a cooked chicken was a moment of great excitement – if I got the best bit of the bone would I be rich, marry a prince, be famous? Of course, if straighteners had been invented way back then, I would have wished for GHDs with a wishbone hinge. The difference this one seemingly innocent improvement makes feels huge – plates feel and are perfectly aligned and the hair just never snags. This means perfect results at the first time of asking and definitely feels like a GHD upgrade. Even when curling, there’s no slipping these straighteners so you get the curl or wave you want with seemingly little effort.

The GHD lullaby

‘Go to sleep, my little straighteners, go to sleep my beautiful straighteners….’. No, I haven’t lost the plot – yet – but the lullaby use is all to demonstrate the GHD platinum’s sleep mode. So if the straighteners aren’t used for a while, they have a little snooze, but then are ready to spring back into immediate action when lifted again. And if you have a total brain block and leave the room or house with no intention of an imminent return, they also have an auto shut off facility after 30 minutes. Unlike some other straightening units that promise similar, GHD’s superlative reputation means that I absolutely 110% trust the technology.

1, 2, 3 – easy as a,b,c

OK, well for the Jackson 5 it was the alphabet first, but the snappy sub heading is actually all about the tri-zone technology. Yes it sounds super jazzy and as a marketing ploy will have committed GHD fans along with potential converts drooling, but of course words are just words if they subsequently don’t deliver. What it actually refers to is the 3 sensors in each plate that ensure an optimum styling temperature without damaging the hair. The idea in essence is that instead of just preventing style and heat damage to the hair, the technology actually actively protects the hair and helps improve its condition. Adding shine, minimising frizz and flyaway means you get salon look hair and I was definitely impressed. My hair can look a little dull and damaged but the GHD platinum improved its look for sure.

Too hot to handle?

To get great results, straightening irons need to be hot. There’s no way getting round that fact – it has to be. With so many tales of woe, burnt hands, heads, arms, carpets etc, anything that minimises the potential for injury as far from being a gimmick.

Firstly, the GHD Platinum Styler has a plate guard that means if it’s placed on a surface when on, the surface is protected. Phew!

We’ve already mentioned the sleep mode and auto switch off but there’s also the cool, aerogel insulation on the outer body that means handling is comfy without fear of burn. This helps you feel confident when holding and styling and so produces better results.

Beauty but not the Beast

GHD are an iconic brand and are easily recognizable. Each new version that comes out uses the same design looks but with a minimal twist so that it is both recognizable but different, if that makes sense!

The GHD Platinum Styler oozes quality and sophistication and shows other people who see your choice that you are not willing to compromise on superior styling results. These truly look like a professional piece of kit and that undoubtedly adds to the GHDs appeal.
Again, I have reviewed GHDs and find myself struggling to find negatives. Will any appear in my PROS and CONS list?
PROS – 9 foot swivel cord is a real advantage and feels like styling freedom, wishbone hinge is ingenious and effective, overall look is a real touch of class
CONS – literally NONE!
Yes, there you have it, I actually cannot think of any single negative. Can these be improved upon? At the moment, no, but I am absolutely aware that some new technology will hit the market and knock us sideways as that’s what technological advancements are designed to do.

But until that day, these are A-MAZING.Simple.

Available in Black or White

BaByliss Pro Wet-To-Dry Nano Review

“Babyliss Pro Wet-To-Dry Nano is a bit of a Nan-oh..”

You know when you read the name of a product and think ‘wow – that is JUST what I’m looking for!’? Such were my feelings when I saw these straighteners, which combined a very well-known and reliable brand with the ability to straighten wet hair, something I’ve dreamt about but never thought I’d achieve. But with that dream of wet-to-dry close to becoming a reality, do these actually deliver what they so boldly state?

Sizzle without the sizzle

For me, the idea that you can straighten wet hair straight from towel drying would be A-MAZING. So often I have craved for this technology but never thought the day would come. I am an incredibly hard-working woman (blush) and work very erratic hours, so I could be washing my hair at 6 a.m. or at 10 p.m. depending. Whether it’s washing before work, or washing before bedtime, I would love to cut out the hair drying stage and go straight to straightener. It would save at least 10 minutes a day which is a huge amount of time in my hectic world, and I believe that it would help my thick, damaged mop of hair to straighten better as in theory, my hair would already be flatter if it was wet.

Now a hugely important thing to mention is that despite the name, Babyliss clearly don’t expect you to try to use these on dripping wet hair. Apart from the risk of electrocution, it would just be silly. However, and pardon me for going over the top a bit, for me this means don’t say wet hair in the title. I say about going over the top as I have a background in autism and I am aware that certain people can take things very literally. If it says wet, then not everybody would make the assumption that it meant damp. Yes, wet-to-dry sounds a whole heap better than ‘damp-to-dry’ but maybe Babyliss should have a rethink – in my humble opinion.

But the main thing is does it work. Well, er, ish…

I was terrified to have my hair anything other than slightly damp as I have frazzled my hair with that tell-tale sizzle sound when I tried to cut corners this way with a straightening iron that you shouldn’t do this with. So on damp-to-dry hair, it kinda worked. I say kinda as it straightened really well – really well – but after about an hour it became a little fly away again, a bit like it had now totally dried out so needed one more iron. Now I may have panicked and may have rushed a little. In a salon, this may save time and give incredible results but I would always make sure that the hair was totally 100% dry before assuming you’re finished. But you live and learn…

Back to basics

I’m a lover of straighteners that look the business. For me less is more, and colour doesn’t do it for me. Now I like the blue, if it was a nail varnish, but I don’t really like it on my straighteners. It looks a little cheap and forced, a little like in Babyliss HQ they just wanted to find something different and decided on ice maiden blue. It’s quite a cold color, and it makes me think that the unit will be cold when I pick it up, so it’s a good job that the unit isn’t prone to getting too hot to handle. BaByliss Pro Wet-To-Dry Nano

The unit is lightweight and I do like that. I’ve said it before but will say it again – I have issues with dexterity so a straightener that is easy to handle is a huge bonus for me. I get better results and don’t feel out of breath after my attempts to straighten those hard to reach areas. But….lightweight here looks a little cheap, thin and flimsy.

Quick March!

Technology marches on at an amazingly fast rate in the world of straightening irons, and the BaByliss Pro Wet-To-Dry Nano has an impressive list of innovations here. Spring loaded floating plates are designed to ensure that the hair stays in place better so that the heat gets to the hair evenly and produces a superior look. Nano Titanium plates conduct the heat in a way that provides a high heat but also helps to protect the hair at the same time. The hair’s natural moisture is locked in, the hair is kept at its optimum for a result that is shiny, sleek and healthy. Straightening time is less so there is minimal resultant damage. Ceramic technology means that plates heat up very quickly and maintain that temperature. And last but not least “The Ryton Housing Has An Outstanding Resistance To A Wide Variety Of Aggressive Chemicals And Can Withstand High Temperatures For Long Periods Of Time”.

Put this all in simple terms, and the Babyliss is designed to deliver a superior look, whether you are straightening or curling, and does so whilst keeping the hair in the best condition possible.

Do I think Babyliss achieve this with the BaByliss Pro Wet-To-Dry Nano? The answer is actually yes – I liked my hair after, but I am not convinced that I LOVED it.

Here are the PROS and CONS

PROS – If you can straighten the hair effectively from damp it would be a huge bonus to my life where minutes matter, the technology is impressive

CONS – You cannot straighten from wet, just damp, the unit is a little cheap looking, and I’m not convinced that the results are amazing
I’m finishing the review a little down-hearted. In fairness to Babyliss, in order to make this a realistic view I straightened my hair when it was damp and I imagine that had my hair been dry, the results would have been fantastic. But then it is advertised as wet-to-dry so it needs to deliver on that main selling point. For me it just didn’t.

Not currently available on Amazon UK or Canada

Hot Tools Pink Titanium Digital Salon Review

“Hot Pink Straighteners to make you blush”

What is it about buying a pair of straighteners that makes it such a mammoth task? The search to find the holy grail of straightening perfection is seemingly one that is set to last for ever…..or is it?

“You shoot me down but I won’t fall – I am Titanium”

So Sia and David Guetta got themselves a huge hit record along with the royalties that go with it, but is Titanium such a hit when it comes to straightening plates? Glide was pretty even and there was no snagging or tell-tale flyaway due to inconsistent heat patches, so on this point alone the PINKTITANIUM is a winner. My hair can show split ends and ‘flare-out’ even after straightening, but with these my hair still had the desired straightened look at the end of the day. Shine was also enhanced, again quite an achievement as my hair can dry out and start to resemble a hay bale.

“I got the right temperature to shelter you from the storm”

Sean Paul thought he had the temperature right, but has the PINKTITANIUM got it licked? With heat settings going up to 450 degrees Fahrenheit, these straighteners have a fair bit of power behind them, but where they perhaps have the advantage over others is that the digital display allows you to see exactly what temperature you’re at. But as great as this is, it’s fair to say it is hard to actually trust what it says. Yes, I’m a little paranoid, but it does seem like a bit of a gimmick to give it the edge over competing irons. In reality, a switch that says low, medium and high will give you the same straightening results. But if I’m to be honest I was sucked right in and loved being able to not only read the temperature in all its LED glory, but also to be able to adjust it. It felt like I was in control of my hair straightening destiny, and it’s a feeling I kinda liked. Be aware that whilst you can lock the temperature in place (I know – amazing!), it is also easy to accidentally knock it off. You have been warned!

“Six foot, seven foot, eight foot, BUNCH! (Daylight come and he wan’ go home)”

The ‘Banana Boat Song’ may be very traditional, but the length of that cord is definitely of the moment, with the current trend being for longer cords that give you the flexibility to get to all those awkward head spaces with ease, as well as having an appeal to professional hair stylists who need to maneuver around a styling chair. Unlike some other competing straighteners with lengthy cords, this one didn’t get itself in a tangle and this was a real bonus.

“You are beautiful, no matter what they say, Words can’t bring you down”

I agree with Christina Aguilera’s sentiments I really do, but I’m struggling. This is a bit of a contentious issue if, like me, you like your possessions to have a classy look, but these just aren’t doing it for me looks wise. The metallic pink strip, button and branding are great if you’re Barbie, but not everyone born of the feminine gender loves pink. Furthermore, as far as I’m aware, straightening irons can be used by men also. But then that’s just my personal opinion. And I have to say it, that ‘HOT’ button branding is just ‘NOT HOT’ for my taste. It’s just a little tacky and cheap but don’t let this deter you from buying a straightener that really works!

“Whoah, the girl I love, she got long black wavy hair, I do declare!”

Led Zeppelin talked about the ‘Stairway to Heaven’ as well as the lyrics above, and when it comes to curls and waves, the PINKTITANIUM is a real performer. The rounded edges to the plates mean that it has the flick licked, whether you like it flicked under, or flicked out. Many straighteners struggle to perfect poker straight straightening, wavy waves and curly curls, but not this pair of straightening irons. This is one of the most overwhelming positives of the PINKTITANIUM and if you are looking for versatility when it comes to different hair styling options, then you may well have arrived at the end point of your search.

“Oh it’s a Safety Dance, Well it’s a Safety Dance”

Very reassuring is the fact that it has an auto shut-off feature…after 10 hours…

So the dog has heat exhaustion, your bedroom wallpaper is blackened and there’s a charcoaled outline of the straighteners in your carpet…then they turn off. Really? It seems like a misprint, but in the spirit of turning a negative into a positive, I assume that such a claim could only be made if the manufacturer was mega confident that their product would NEVER overheat. That makes these straighteners mega safe – sorted!

So to summarize, here’s the main PROs and main CONS.

PROS: Versatile as good at straightening and curling, impressive cord, Titanium plates rock

CONS: Record-breaking auto-shut off time of 10 hours, cheaper looking, temperature controls easily knocked.
So would these straighteners make you blush with pride or out of shame? Well on balance they’re good – very good. I have a real issue with the look but the world would be a sad place if we all liked the same thing so as performance is really where it’s at, these are definitely a pair of straighteners that are worth purchasing.

Sorry this model is not available in the UK.

Bio Ionic Onepass Review

“The OnePass passes the test first time!”

Oh what joy when you get a straightener that doesn’t just have a name that makes it ideal for review puns, but also seems to deliver on all the extravagant promises made in the marketing blurb.
Acclaimed as the straightener of the future, or at the very least the straightener of the present, will the OnePass pass the testing process?

Blinded by science

Now I’m all for long, interesting sounding words that make a product sound exciting, but when it comes down to the nitty-gritty, actually all that matters is that the darn thing does what it says it will. So whilst ‘Nanolonic Mineral Cushion plates’ and ‘Silicone Speed Strips’ sound amazing, do they actually make a huge difference to the way your hair looks?

The Nanolonic Mineral Cushion Plates deliver what a lot of other straightening irons do nowadays – they balance the negative and positive ions in the hair make-up out, so encouraging the hair to do exactly what nature intended it to. The resultant optimum state means that hair is naturally moist, less frizzy and more healthy-looking, and that’s before the straightening irons actually do what they are employed to do. So add to this an enviable sleekness, sheen and shine, and it is clear to see why these straightening irons are attracting such positive reviews.

The Silicone Speed Strips take alliteration to a whole new level and apart from being marketing genius, are designed to cut the straightening process in half – yes, in half. I pretty much agree, although it is hard to make it a concrete fact as we all do things different, want differing results, have different textures and thicknesses of hair etc. But I see the point.


Turn up the heat

And staying with the theme of speed, the OnePass has a hugely impressive 5 second heat up. No more switching it on and taking a quick trip to the bathroom, this bad boy has no time to hang around – it has a job to do! Again, I pretty much agree that the heat is instant, but personally, I still think optimum results come from patience, but maybe I’m just stuck in my ways.

There is also a temperature control lock. This may sound like something you would never, ever use, but many straighteners designs mean that the temperature can be easily knocked, meaning zero to frazzled hair in the blink of an eye – not good.


Hold your breath, it’s coming…..YES, here is a straightener that can almost, and I mean almost, straighten up to the roots without frying your skull. This is due to cleverly designed rounded end plates. I don’t think straighteners will ever get right up to the top due to the possibility of a costly trip to the emergency room, but we are nearly there!

A skipping rope of a cord

Whilst the trend in straightener reviews is to bemoan the longer length cord due to its twistability, tangledom and whip marks to the arms, actually this cord minimises all of those annoyances yet is longer. It may sound a bit like a riddle, but it is actually fact. A whole 9ft of cord means you can straighten your hair AND dance the Lambada at the same time, or better still, have the ability to see the back of your hair in a mirror without fear of strangulation. Result! By the way, please don’t be tempted to use your straighteners cord as a skipping rope….seriously don’t!

Here’s looking at you, blue

I’m a firm believer in investing in items that as well as performing brilliantly, look the part also. The Bio Ionic OnePass Irons look every piece worthy of their higher than average price tag, with a sleekness of design combined with an entrancing blue set of plates. The look is definitely quality, and the feel is as heavy as you would expect. If I had to go to a negative, the weight may feel too heavy for some, especially those with dexterity issues, and despite the weight, there have been reports of the straighteners being dropped and cracking, indicating that the exterior maybe looks better than it is in reality.

One-stop shop

Intentionally last and certainly not least is the claim that ‘one-pass’ is all it takes for superior straightening results. I like the claim. I do. I really do. But. The trouble with claims is that one size doesn’t fit all. In other words, you may not be an expert hair styler, your hair may have curls and ridges or layers, and so you may buy these and be disappointed if what it says then doesn’t happen for you. Very definitely, they glide smoothly through, impressively so, and the first time results were deeply gratifying, but just be aware that companies make statements in order to sell, and that doesn’t make the claims fact.
It seems like there’s a whole lot of positives here and relatively few negatives, so let me summarize what are the main pros and cons in my opinion.
PROS – love the contemporary, quality look of these straighteners’

The longer cord is a useful feature and not a nuisance

The plates get as close as is safe to the roots
CONS – The hype is maybe hard to live up to.

It is hard to get best results first time as it says
And actually that is it – I am struggling to find another negative.

I’m not saying that the Bio Ionic OnePass Iron is the best set of straighteners ever, but they are pretty darn close at this time.